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The design of Bembo typeface is rendered unique due to the following characteristics. On gaining widespread popularity, italicized upper case characters in keeping with the characteristics of Bembo were added to the typeface. Initially Bembo typeface consisted of lower case characters only and upper case characters were borrowed from other typefaces. Bembo typeface emerged as the most modern one developed in the century. The Aldine roman typeface is now known as the Bembo typeface. The unique characteristics of this typeface made it widely popular and came to be known as the Aldine roman typeface. Manutius used this new typeface for printing a small piece of work commissioned by Pietro Bembo. This typeface when used for printing not only had an aesthetic appeal but also lent itself to a greater clarity of reading, which set it apart from earlier Roman typefaces. As a result he created the first italic typeface that incorporated an element of elegance. The calligraphic characteristics like slants and curves influenced Griffo to a large extent and these influences were assimilated into the typefaces he developed. Francesco Griffo was a goldsmith turned typeface cutter who worked on the design of the important typefaces used by Aldus Manutius. The typefaces that were used by him were created by Francesco Griffo. With the widespread use of printing press and the subsequent proliferation of printed materials, the time was ripe for the redesigning of existing typefaces.Īldus Manutius was an accomplished printer in Venice known for printing scholarly articles. In the Renaissance Italy, Venice emerged as center that catered to the typographical needs of the scholarly society. The lack of italics often hampered the readability of the text. When understood in an historical perspective the typefaces which were popular in the late fifteenth and early sixteenth centuries were largely Roman and lacked the presence of italicized letters. The clarity of the text also needs to be taken into consideration when analyzing the typeface. Typography aims to provide a text that is readable and coherent at the same time ensuring the typeface preserves an aesthetic appeal to the readers. The design of typefaces has undergone various changes through out the history of the printed text and has metamorphosed itself from the design requirements of primitive printing press to modern day digital needs.